Floral Express is opening its doors – and bringing its floral community together. On October 28–29, 2026, the wholesaler will host its first Open House in Woodstock, Ontario, welcoming customers, growers, suppliers, designers and anyone interested in the floral industry.
The idea is simple: make time for the connections that busy working days don’t always allow. Behind every delivery and arrangement are people with knowledge, creativity and stories to share. This event is an opportunity to meet them, learn from one another and celebrate a shared love of flowers.
The response has already given the Floral Express team plenty to look forward to. Guests are planning to travel from across Canada, the United States and the Netherlands, while participating growers and suppliers are helping bring the event to life.
“There are so many wonderful people behind the flowers we work with every day, and events like this give us a chance to bring them together,” says Zara, Director, Marketing and Sales Innovations at Floral Express. “The response to our first Open House has been incredibly encouraging. We’re excited to open our doors, share ideas and create a space where everyone feels welcome and leaves inspired.”
Throughout the two days, visitors can explore the facility on guided tours, meet the Floral Express team and growers, and enjoy floral demonstrations and practical learning sessions.
Hannah Briggs, owner and lead designer of The Saol Project near Guelph, Ontario, will present “Bridal Bouquet How-To,” sharing her approach to airy, natural bouquets and working with locally grown flowers.
Laura Daluga, AIFD, a fourth-generation florist and educator, will present “The Art of Sympathy Design” and “Sustainability in the Floral Industry,” offering creative inspiration and ideas for everyday practice.
Tips & Tricks sessions will help visitors explore the Floral Express webshop, while refreshments and time between sessions will leave room for conversation.
For Floral Express, the event is a chance to share a closer look at its work while strengthening the relationships at the heart of the business. The team hopes guests will leave with something useful, someone new to connect with and fresh enthusiasm for an industry that brings joy to so many people.
The Open House takes place October 28–29, from 1–7 p.m. each day, at 465495 Curries Road, Woodstock, Ontario.
Explore the programme and register at floralexpress.ca/open-house.
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