Our Story
History of Ontario’s Floral Express

Our roots date back over 45 years, when the original floral, plants and greenhouse businesses were founded by Wim Overbeek, patriarch of the Overbeek family.

When Wim emigrated to Canada, from Holland (the “heart and soul” of the global floral industry) in 1971, not only did he bring his dreams, but also the natural-born drive and characteristics of Dutch culture, and his strong belief in the importance of faith, family, honesty, and hard work!

Of course, the Dutch are also known for their pragmatic approach to innovation, efficiency, problem-solving – and entrepreneurialism!

These combined qualities were passed down to Wim’s nine children, including his eldest son John, the President and driving force behind Floral Express Wholesale today.

With John at the helm, the Ontario-based company has continued to grow, streamline, and evolve to become a leading North American platform for the wholesale flower and plant industry.

As part of this evolution, he has focused on building a team of dedicated professionals with deep and broad business experience. Together, our mission is to set the pace as a leading, North American floral and plant wholesaler.

Floral Express Wholsale will continue to do this by leveraging our unique combination of generations of industry knowledge, cutting-edge technology, exemplary service, and all-inclusive pricing, to provide you with an experience that is second to none.

For example, our leading edge, online ordering system allows you to stock, and manage your inventory with absolute ease – and when it is convenient for you!

Whether you are a first-time customer, or long-standing partner of Floral Express, we will create a customized plan for you and guide you through the entire purchase and delivery process.

We look forward to welcoming you to our business family and serving your needs!

VISION

To be the leading floral wholesaler, driving innovation, delivering an exceptional customer experience, fostering growth, and creating a vibrant, supportive workplace where every team member thrives.

MISSION

By implementing strong leadership practices, offering fair compensation, ensuring a safe work environment, and nurturing a caring, family-oriented culture, our employees are encouraged to take ownership of their roles and professional growth, which drives our collective success.
We will focus on our core strengths and prioritize company and employee growth. This focus ensures our efforts remain effective, allowing us to deliver exceptional value and service to our customers by offering a diverse range of high-quality floral products, exemplary customer service, sustainable practices, and competitive pricing.

VALUES

1. Reflective of Biblical Cristian Beliefs

2. Traditional, with caring family values

3. Hardworking

4. Honest and Trustworthy

5. Innovation

Our Team

Founder & President

WIM OVERBEEK

WIM OVERBEEK

Founder

JOHN OVERBEEK

JOHN OVERBEEK

President

Leadership Team

GARY DYKEMAN

GARY DYKEMAN

Director, Purchasing

TRAVIS CARPENTER

TRAVIS CARPENTER

Director, Sales Operations

ZARA MIKLENDA

ZARA MIKLENDA

Director, Marketing & Sales Innovation

OLAMIDAYO OLUKOGA

OLAMIDAYO OLUKOGA

Executive Assistant

WILLIAM OVERBEEK

WILLIAM OVERBEEK

Manager, Production, Logistics and Facilities

KATHY GUMMERSON, CPA, CMA

KATHY GUMMERSON, CPA, CMA

Financial Controller

Our Growers

At Floral Express Wholesale, our flowers and plants come directly from our growers and are delivered fresh and quickly to your door.

We have partnered with some of the industry’s finest growers.

Great examples of Canadian-grown products include Lisianthus, Snapdragons, Lilies, Gerberas, Iris, Peonies – and more!

We also import beautiful, fresh floral and plant products from Ecuador, Colombia, Holland, the USA and more.

Interested in becoming a partner grower?

Connect with our purchasers here

For more information on places of origin please visit our web shop or contact us today!

Our Commitment

Our established order-to-delivery process is streamlined to offer you an unbeatable experience.

Dahlia Flowers<br />

Field Fresh Delivery

We supply fresh, high quality flowers and plants directly from our growers and deliver them directly to your door.

White and Yellow Flowers in Brown Clay Pots<br />

Competitive Pricing

As a wholesale supplier of flowers and plants we offer competitive, all inclusive pricing, both domestically and internationally

Person Holding White Flower Bouquet<br />

Unbeatable Experience

We leverage a combination of friendly, knowledgeable staff and cutting edge technology to streamline and expedite the order and delivery process for you.

Person Holding White Flower Bouquet<br />

Sustainability

From sourcing to supply, we embrace best practices in sustainability. Rest assured that the flowers and plants you receive from us are grown with the future of our world in mind.

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