The floral industry is always changing, which means it’s important to stay competitive. Today’s customers want unique experiences, creative products, and deeper connections to the brands they buy from. In 2025, successful florists are focusing on innovative marketing strategies that stand out, build loyalty, and boost revenue. If you’re a floral business looking to buy bulk flowers, here are some proven and creative ways to grow your business this year.
Create Seasonal Lookbooks to Inspire Purchases
Seasonal lookbooks are a smart way to showcase your latest designs and inspire your customers. They can highlight different flower arrangements for spring, summer, fall, and winter. Include styling tips, colour palettes, and seasonal favourites like tulips in spring or dahlias in fall. When you connect your lookbook directly to your online shop, it becomes an effective tool for driving sales.
Host Hands-On Floral Workshops and Pop-Up Events
Hosting floral workshops, like flower crown classes or holiday wreath-making sessions, is a great way to attract new customers and bring people into your shop. These events position your business as a local destination for creativity and learning. Pop-up “flower bars” at local markets or partner venues also allow for direct interaction and exposure.
Offer DIY Floral Kits
Customers love creating their own arrangements, and offering DIY floral kits is a great way to meet that demand. Include everything they need, such as fresh stems, vases, ribbons, and easy instructions. The kits can be sold online or in-store and are perfect for gifts, events, or personal projects.
Showcase Real Customer Orders on Social Media
Instead of relying on stock photos, post real arrangements you’ve made for actual customers. Tag the events, share the story behind the order, and credit the client (with permission). Posting on social media will add authenticity to your brand and help buyers see what’s possible.
Introduce Seasonal Flower Variety Packs
Encourage customers to try new blooms by offering pre-selected seasonal packs. This will give buyers a chance to experience flowers they may not normally purchase. Whether it’s a spring pack with tulips and hyacinths or a fall bundle with mums and asters, these products can be sold as gifts, decor, or creative inspiration.
Sell Locally Grown Flowers at Farmer’s Markets
If you have space to grow your own blooms, consider selling at farmer’s markets. Locally grown flowers are highly valued by consumers, and markets offer a steady stream of interested buyers. You can sell fresh-cut flowers, potted plants, or even seedlings. It’s a low-cost, high-visibility strategy to reach a loyal, local customer base.
Trust Floral Express as Your Wholesale Floral Supplier!
As you implement new strategies to grow your floral business in 2025, make sure you have a reliable supplier to back you up. Floral Express offers wholesale floral supplies with a low $250 shipping minimum, which makes it easy for small businesses to manage costs and stock up as needed.
We provide quality products at competitive prices, including fresh flowers, vases, foam, and ribbons. Our flexible weekly ordering system ensures you always have the right inventory on hand.
Contact us today to learn more!
Webshop